Founding Partner & Commercial Hospitality Expert

Niels is a dedicated and results-driven Commercial Expert with over 20 years of experience in the hospitality industry.

Throughout his career, Niels has made significant contributions to the international hotel market, holding various commercial leadership roles with esteemed brands such as NH Hotels, InterContinental Hotel Group, and Zoku.

From 2018 to 2020, Niels played a pivotal role in the successful implementation and rollout of the Sales 4 Hire concept for IHG across Europe, providing invaluable support and guidance to the brand.

Subsequently, from 2020 to 2022, Niels assumed responsibility for all commercial activities at the innovative hybrid hotel concept, Zoku, overseeing two highly successful openings in Vienna and Copenhagen.